The Rhetoric of Soap Bottles

I was reading soap bottles in the bathroom today, and I noticed something interesting. Three different products had three very different statements regarding animal testing:
Product 1: "Never Tested on Animals"
Product 2: "This Finished Product Not Tested on Animals"
Product 3: "Against Animal Testing"
Products 1 and 2 are from the same company, which would seem suggest that some of their products, somewhere in the production process, are in fact tested on animals. Product 3 is from a fair-trade company that does not test on animals, but the label doesn't explicitly state that. It would be possible for a company to be against animal testing, yet still do it, right? Anyway, it seems that there's a cultural studies project in here somwhere...maybe something on the rhetoric of soap bottles and cereal boxes perhaps....